Red Stripe presents Reggae Sumfest to Overseas Markets
Red Stripe presents Reggae Sumfest from July 16 – 22 in Montego Bay. The iconic Jamaican brands have renewed their partnership with a three year global sponsorship deal which will provide a platform to further promote indigenous talent and deliver solid entertainment to Reggae music fans across the globe.
Reggae Sumfest will launch in New York and Miami in April with a special promotion that will send 50 lucky Red Stripe lovers from the US market to the weeklong festival in Montego Bay. Blandine Jean-Paul, Red Stripe’s head of marketing and innovation, believes the US promotion will create excitement among consumers there and further cement Red Stripe’s position as a key global player. “It comes against the background of the repatriation of US volumes to Jamaica last year September. After four years, production of US exports returned to Jamaica, boosting the authenticity of the brew as a truly Jamaican product,” said Jean-Paul. It’s a move, she contends, that is of central importance to a brand that believes in the power of all things Jamaican. “This renewal of our support of Reggae Sumfest is testament to our commitment to supporting the pillars of Brand Jamaica.”
Josef Bogdanovich, Managing Director of DSE, is anticipating even more growth for the brand with the Red Stripe partnership. “We continue to strengthen the Reggae Sumfest brand with a strong focus on expanding the reach of the Festival to fans across the world. This partnership will allow us to re-engage the markets and re-establish Jamaica as the location where authentic Reggae music grows and flourishes,” he explained.
The weeklong Festival will culminate at Catherine Hall with a two day concert featuring hard hitting Dancehall acts along with smooth and powerful Reggae performances. Night one of the concert will feature the Champion Boy, Alkaline along with Spice, the “Stage Show Boss”, who is set to give her fiery brand of performance. Night two promises a force of Reggae that will sweep patrons off their feet with “sugar reggae” from Christopher Martin and the gifted consciousness of Queen Ifrica.
Reggae Sumfest will take place in Montego Bay, St. James and will kick off on Sunday, July 16 with a Beach Party and move into the Sumfest Sunset Yacht Party on Monday, July 17. The staple All-White Party at Pier One happens on Tuesday, July 18 followed by Sumfest Blitz on Wednesday, July 19. On Thursday, July 20 Pier-One will play host to the exciting Sumfest Heavyweight Clash, then culminate at Catherine Hall on Friday, July 21 and Saturday, July 22 with the pulsating rhythms of music and Jamaican culture.
Early bird tickets and travel packages go on sale exclusively on www.eventbrite.com, in March and patrons can look forward to more updates on the line-up and events for Reggae Sumfest 2017.