Chronixx Lands Adidas Endorsement Deal
Reggae superstar, Chronixx is the face of adidas SPEZIAL Spring Summer 2017 collection. Part of the adidas Originals output, SPEZIAL is inspired by the rich sportswear heritage of adidas' own archive and its global cultural impact.
For Spring/Summer 2017 collection, SPEZIAL turns its attention to the similarities between Jamaican reggae culture and British football casual culture. At first glance, the two worlds seem different, but they share a host of commonalities linked through a love of music, football and fashion.
The adidas SPEZIAL SS17 limited drop will be available on March 17, while the full collection will be available on March 24 at select retailers globally and online www.adidas.com/originals.
Take a look at the ad below that was shot in parts of Jamaica and England: