Frame of Reference
Frame of Reference (FoR) is a post-production company that is renowned for delivering exceptional video editing and color gradingservicesto our clients. We strive to be the best post-production house in the Caribbean and by extension the World. We provide video editing and color grading for television shows, commercials, music videos, documentaries, movies and recently expanded our services into photo editing and grading.Our services are geared for several markets, including television stations, corporate, ad agencies, video production companies, film directors and producers. We are not seasonal based and thus our services are offered throughout the year. With our unique style of editing and our diversity in color grading, we attract clients who choose to entrust FoR to handle all of their affairs.
The Beginning... Frame of Reference is co-founded and operated by Twain Richardson and Fonnique Miller since August 2012. Twain leads the team daily as the head of creative. Fonnique manages the day to day operations and ensures that the building doesn’t fall from beneath our feet. We started out with a laptop and a deposit from our first client. The client was very concerned about giving us the project but we asked for a deposit and used that deposit to purchase some equipment and spent countless hours completing the project. It was very rough starting out but we managed to beat all the odds.
Why the choice to focus solely on post production- why not do filming as well? Everyone with a camera is doing production and we realized that no one in the Caribbean is doing solely post production. We believe in applying a laser like focus in anything you do and so we started FoR with the aim of providing solely post production to the caribbean and by extension the world.
With video being king and a leading trend in digital media. Where do you see the industry going? Video is here to stay. It’s one of the quickest and easiest mediums to show a demonstration or bring your point across. The attention span of online users is short and a intriguing video can separate you from your competition and others in your industry. More people are on the go as they watch online videos from their smartphone and don’t want to waste time reading text. So It’s safe to say that video marketing will soon be the norm of advertising.
Where do you see the company going in five (5) years? In five years we see ourselves as the leading post production company in the Caribbean. With video becoming the norm, FoR is positioned at a very central point in the video industry, shooting a video is one thing, but giving it that creative spark is what will set it apart and that’s what we specialize in.
Who are some of the major clients you have done work for? We’ve done post production for some of the major Tv Shows out of Jamaica. For the past 5 seasons of Magnum Kings and Queens of Dancehall, Digicel Rising Stars as well asThe Wray and Nephew Contender, we’ve done the post process. Our clientele has also included The Innovators and The Caribbean’s Next Top Model.
We’ve collaborated with Directors/Producers like Ras Kassa, Jay Will, Carleene Samuels, Aldain Reid, Asha Mchail, Tsehai, Tyson Mayhew, Nile Saulter, Brian St Juste, Franklyn St Juste and Tony Fisher. We’ve done work with The Jamaica Tourist Board, ARRC Media, UNICEF, PANACHE, LiquidLight and many others. Name the best directors/producers from Jamaica and the Caribbean and we’ve worked with them before.
What is the best and worst thing about your line of work? The best thing about what we do is that it teaches you patience. There’s no worst thing about what we do, we love putting smiles on our clients faces.
What is the one thing you wish people knew about video post production? That it’s not as simple as you think it is. We generally have to educate new clients on the process, we don’t mind doing it but we find that a lot of persons think that you press two buttons and your job is done. To the client it seems that way and that’s partly because of the systems we have in place at FoR, but at times it is a very painstaking process. If it was that easy then everyone would be doing it.|P|
For more info, visit: www.forpostprod.com