Watch: J Cole Heads to Jamaica with Bally

Watch: J Cole Heads to Jamaica with Bally

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Even the most astute fashion insider might not be able to draw the line between the musician J. Cole, the Swiss heritage brand Bally, and the country of Jamaica. Let us help clarify: Bally and J.Colecollaborated on a selection of items—a men’s hiking boot available in several colors and a backpack—that will hit stores this Fall. In the early stages of the collaborative process, Cole visited the brand’s offices in London, where he was struck by a portrait of Bob Marley wearing Bally hiking boots. (A side of Bob Marley’s style pop culture has glossed over.)

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071115-fashion-beauty-j-cole-ballys

With the Marley connection in mind, the artist and brand headed to Jamaica to pay homage to the musician’s legacy. In the process they find music, inspiration, and so much more. See it all in the short film, above.

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