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Beauty Trends

MAC Cosmetics & Gisel Calvillo Excited To Come To Jamaica

Saturday, 25 August 2012 01:43
Tricia Williamson
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Inside cover of the MAC AW2012 Trends book by MAC Cosmetics. (Photo by T. Williamson)

PJM-Panache Jamaica Magazine was an invited guest to the MAC Cosmetics Autumn/Winter 2012 Trend Presentation held in the breathtaking Playa del Carmen, Cancun, Mexico from August 22-23 2012. Gisel Calvillo is the MAC Senior Artist, Americas Region and delivered the engaging and  informative presentation at the MAC Cosmetics AW12 Trend Seminar held at the Amarte Art Gallery. She is the only MAC artist who is certified to speak on the behalf of MAC Cosmetics brand in our region. 

MAC Cosmetics will be entering the Jamaica market shortly with a flagship store in the fashion and pulsating capital of Kingston and Panache looks forward to its continued collaboration with the brand and facilitate other strategic partnerships for MAC's success  and support of the beauty and fashion industry in the island.

In one of our interviews with the world reknown Senior Artist, Gisel Calvillo, we asked about her thoughts on coming to Jamaica and what she expects from the market with this being her first time to the island and that future launch of the MAC Cosmetics store.

"I've never been and I am extremely excited to come! I look forward to having people get to know who we really are as a brand," she said, "The Caribbean girl is very exquisite, she likes her makeup and she loves to look fabulous and MAC is really great at helping every girl out and showcasing to them the quality that we have to give."

MAC Cosmetics was established in 1984 and is owned by Estee Lauder Companies. The international cosmetics brand has over 1,700 stores worldwide and  supports over 12,800 makeup artists wordwide. It is sold in 79 countries including Bahamas, Barbados, Curacao, Dominican Republic, Grand Cayman, St. Lucia, Trinidad and will soon grace the shores of Jamaica.

 

Tricia Williamson, Editorial Director, Panache Jamaica Magazine and Gisel Calvillo, Senior Artist with Mac Cosmetics pose for photos at the recently concluded MAC AW2012 Trends Seminar in Cancun, Mexico

See our feature interview with Gisel and her outstanding work in the upcoming Anniversary issue of Panache Jamaica Magazine and stay tuned to our online platform- www.panachejamagazine.com and Facebook page for further updates on MAC's related developments in Jamaica and the Caribbean. 

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Last Updated on Saturday, 25 August 2012 02:56

"ARTI-TECH" Trend - MAC Cosmetics AW 2012 Trend Presentation

Saturday, 25 August 2012 01:19
Tricia Williamson
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ARTI-TECH

As the name suggests this trend is very artistic with a dark sexy appeal and delivers the black liner with a modern and unconventional vision. It’s strong on geometry on the face and is very precise and a refined new classic.

F.Morello

EYE: Apply the Black Black Chromagraphic Pencil in a smudged and imperfect way; to set the Black Black pencil uses the Typographic Eye Shadow; and use Black Haute & Naughty Haute & Naughty Lash only on the top lashes, which were left uncurled.

Kenzo

LIPS: Brave Red, Dare You, Girl About Town mixed with Dare You, Roby Woo, Russian Red, So Chaud and MAC Pro Sin Lipstick- one of these lipsticks was blend over the entire lip using 228 Mini Shader Brush.

Other looks from this trend that we love include:

Erdem

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Last Updated on Saturday, 25 August 2012 01:39

"HONE- STRUCTURE" Trend - MAC Cosmetics AW 2012 Trend Presentation

Saturday, 25 August 2012 01:14
Tricia Williamson
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HONE- STRUCTURE

The trend is a wonderful blend of utilitarian in its contouring… think ethereal, androgynous, more definition, or very Tim Burton. The concept of sculpting and depth of contouring continues with the Hone-Structure trend. The look is honed, nude and contemporary with the sculpted face as a canvas.

F.Scognamiglio

Melting pot of products that created this look included:

FACE: Face and Body Foundation; Pro Conceal and Correct Palette/ Light (Available Autumn/Winter 2012); Pure Sculpture Pro Sculpting Cream (Available Autumn/Winter 2012); and Mineralize Foundation/Loose.

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"ROAM-ANTIQUE" Trend-MAC Cosmetics AW 2012 Trend Presentation

Saturday, 25 August 2012 01:05
Tricia Williamson
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ROAM-ANTIQUE

Meet the ‘grown-up gypsy’- a globally influenced independent woman who loves her butterfly/ peacock inspired eyes and pronounced lips. She is a global traveller her makeup is an extension of who she is when she ‘picks up on beauty elements during her travels’. Mesmerizing jewel-like metallics and shades that pull from sunsets, sepia stains, and cranberry to charcoal.

B.Bui

EYES: Blend over the entire eyelid with 217 Blending Brush using Museum Bronze Pigment finish with Gold Metal Pigment mixed with MAC Pro Water Base Mixing Medium and pressed onto the center of the eyelid as a strong highlight. Use Clear Brow Set to groom both brows and lashes.

V. Westwood

Think…Pretty Tomboy

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Last Updated on Saturday, 25 August 2012 03:31

"SENSE + SENSIBILITY" Trend - MAC Cosmetics AW 2012 Trend Presentation

Saturday, 25 August 2012 00:49
Tricia Williamson
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The Trends for Autumn/ Winter 2012 capture the pure essence of the chic Caribbean woman.

The trends presented were Sense + Sensibility, Roam-Antique, Hone-Structure, Arti-Tech. Unlike years past, the beauty trends that emerged are less focused on the specific origins of the looks but more so a global vision on the sense of structure and “physics of the face” as described by the engaging Gisel Calvillo. There is a renewed finesse amidst the “de-glamorization” of makeup where it is harder, futuristic, and very graphic and your eyeliner has a new modern look. Let’s look at each in more detail.

SENSE + SENSIBILITY

The look is effortlessly subtle, balanced, understated, healthy and elegant. The beauty of this blueprint includes stained cheeks; lots of grey eye shadows (think modern Studio 54); the makeup complements but never overpowers your look. The focal point is the lips from Russian red to bold burnt orange. The lips are precise and sexy on a modern bare face which welcomes fuller brows (yes ladies, tweezers can go in the back burner a bit).

Balmain

Eye: Use Lofty Brown Zoom Lash to brush through brows to enhance.

 

DSquared

FACE: Apply Face and Body Foundation over hydrated skin to even and tone; if there are any areas that need to be perfected apply Select Moisture cover Concealer; sweep your face with Mineralize Skinfinish Natural to set and polish and to contour use Pure Sculpture Pro Sculpting Cream and blend under cheekbones.

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Last Updated on Saturday, 25 August 2012 01:14

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